Every year instead of getting gifts that are probably awesome but just add to our "stuff" I send out a "you're awesome" letter. To friends, family, or random people on the Internet. Sure, it's not commercialized and it doesn't kill the environment and you can't unwrap it and force a fake smile ("IT'S EXACTLY WHAT I WANTED!") and it's not a Lexus with a shiny bow.
But it's free, it's easy, and it just takes a little bit of time to make someone's day.
So pretty much not what the holidays are about. But I encourage you to do it anyway.