Twitter is all about the power of now. It was one of the things I stressed in my talk at the 140 Conference last week. Right after I spoke, I had an idea.
As many of you know, I wrote the ARG (Alternate Reality Game) for Valemont which takes place over multiple platforms (ValemontU.com, Facebook, Twitter, Poppy's Blog, with a healthy dose of help from the fan-run Valemont Commons.) I also tweet as multiple characters in the show.
Tonight marks our last on-air episodes on MTV; we currently air at 9:57pm (before the Hills) and at 11:00pm (after the City.) A Big Secret is revealed tonight at the Panthera House Party. A party that many in our online community are dying to go to.
So I wondered, what would happen if someone broke into the party, and tweeted from it as if it was happening in real time? As is, right before, during, and after the episodes aired?
And that's when PantheraHP was born. We'll be breaking into the party at 9:30 EST.
The account is protected, because breaking into a House Party on the Valemont campus is dangerous. So you must have a Twitter account to pay along.
Join us...if you dare.
MTV is also running all 12 episodes of Valemont late tonight (1:00am) back to back in a half-hour format. Missed an episode? Hate waiting through The Hills? Check your local listings and set your DVRs!
