Exhibit A:
Before Sunday, I had never heard the name Sarah Lacy. However, after the SXSW keynote on Sunday in which she botched an interview with Facebook founder Mark Zuckerberg (where nerds wielded iPhones like villagers used to wield pitchforks), she's now a well-known name amongst even the non-Digerati.
Exhibit B:
How much do you know about the people that write the movies you watch? Okay, now how much do you know about doppelganger Diablo Cody? While her career will always have the O-word -Oscar - attached, I doubt she'll ever be able to escape the S-word. (Y'know, the one where you take your clothes off and shake it for cash.)
The Answer is Obvious:
I should conduct a train wreck interview with Guy Kawasaki at next years' SXSW. Naked.